Sai Kee Coffee was founded in 1953 in a doubled- story wooden house just behind the Muar river in Jalan Ismail, Muar. Its founder, Mr. Kiar Am Sai has made his coffee a popular drink among the locals, with his signatured product “Kopi Cap 434” remains a favorite brew among coffee lovers, both local and abroad.

After half a century, Sai Kee Coffee has grown from strength to strength developing into a modern coffee roaster. Researching the best business practice and applying the most advanced Brambati technology from Italy in coffee roasting, Sai Kee is capable of producing 10 tons of roasted coffee beans per day.

Sai Kee guarantees consistency, color and aroma, and overall flavor batch by batch no matter it is a light roast Indonesia Manhdeling or a medium roast Brazil Santos or a dark roast Columbia Excelso.

Today, after 50 years in the coffee trade, Sai Kee has perfected the art of coffee roasting to accommodate customers’ expectations and satisfy multiple demands.

Ah Sai, a self made entrepreneur has always wanted to do business with the local multi-racial community. Bearing this in mind, he wanted the Malay, Chinese, Indian and Sikhs customers to recognise and remember his brand of coffee, and he has chosen his three digit telephone during the 1960s “434” as his brand name.

Since then, the number 434 has been a lucky number for Ah Sai. It brings in a lot of good business and good luck to the Kiar family. Today, when coffee lovers mention about the magic number 434,
it is Sai Kee Coffee from Muar.

Mr. Kiar Am Sai or affectionately known by his customers by the name of Ah Sai, was a 17 year- old when he landed in Malaysia from Hainan Island of China. He has formulated his own coffee recipe for traditional coffee roasting.

When he was asked by people about his secret recipe some years ago, he revealed that he has no secret recipe for his aromatic coffee except an important guiding business principle:
"Use the best raw ingredients available and do not compromise the quality."